Here are my predictions for the top three social media marketing trends for 2012: the good, the bad and the ugly.- The first-rate: Visionary brands will realize that social is not only about the new medium, but also about new and more meaningful messages. So, instead of trying to spread inside-out brand-first positioning messages, they will search for an outside-in community-first “social heartbeat” that connects the brand values with the passions shared by the community members. Expect to see a few more strategic integrated influencer marketing...